Selected Work

Built by Seeley Oaks Works.

Booking sites, sports program hubs, niche web apps, AI-powered tools, and a couple of personality-driven side projects that exist because they should. Everything here was built to be owned by the people behind it.

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I created and own a mobile sauna rental business based in Hayward. I was inspired by the idea of delivering wood-fired Finnish sauna experiences to area cabins, lakefronts, and campsites, anywhere in the Northwoods. I encourage people to pick their sauna, pick their dates, and book — no phone tag, no back-and-forth.

I built a clean, modern booking site with service breakdowns, pricing, and integrated a rental-specific online reservation system — giving my own business a real digital presence beyond social media.

Northwoods Sauna Company homepage
Cedar Arch
Pricing
Cabin Sauna
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A creative, witty, snarky, and loving approach to the world of birds. Meant to be as (or more) entertainment than education.

I built Warbler Neck to be a fun outlet for the birding community with the goal of poking a little fun at things while sharing and learning. The "Bird Shit" merch page offers up some goods that allow people to own some of that fun.

Warbler Neck homepage
Bird Brain games
What is Warbler Neck?
Warbler Neck overview
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My wife, Amy, and I have built and grown a hospitality and vacation rental brand in northern Wisconsin. Over the last 7 years, we've purchased properties and worked to transform them into rentals that allow people to experience the Northwoods.

I built a clean, modern site for The Northwoods Company hospitality business to showcase the properties through gallery pages and virtual tours, and added functions such as availability calendars.

The Northwoods Company website
All Properties
Perry Pines Yurt
Seeley Oaks A-Frame
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The Broadhead Bench is a virtual archery workbench — archery enthusiasts' space to search, filter, and compare more than 250 broadheads across 50 brands. Fixed, mechanical, and hybrid — from modern compounds to traditional recurve.

I built The Broadhead Bench as a searchable, filterable database with side-by-side comparisons, specs, and user reviews — turning a niche idea into a functional web app.

Broadhead Bench homepage
Compare Tool
Match Quiz
Broadhead Bench overview
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This website is built as a hub for the Hayward girls basketball program. It includes schedules, rosters, news updates, photos, a home tournament page, a sponsor area, and even a spot for the Hayward youth volleyball program.

I started coaching the 5th grade girls basketball team in 2025 and quickly realized that, from the coaches and parent perspective, there was a communication problem and lack of public information.

Hayward Girls Basketball website
Lady Hurricanes schedule
GNBL Tournament page
6th Grade team page
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This is the sister site to Warbler Neck. It's meant to be a creative, witty, snarky, and loving approach to the world of plants and gardening. Meant to be as (or more) entertainment than education.

I built The Hardiness Zone to be a fun outlet for the gardening community with the goal of poking a little fun at things while sharing and learning.

The Hardiness Zone homepage
Deadhead game
Pile O' databases
The Hardiness Zone overview
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Similar to the Hayward Girls Basketball site, this website is built as a hub for the Hayward baseball program. It includes schedules, rosters, news updates, photos, a home tournament page, and more.

I've been coaching youth baseball for several years and realized that our program had a communication problem and lack of public information.

Hayward Baseball - homepage
High School schedule
Youth Programs
Babe Ruth program
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I built this as a tournament coverage platform for Wisconsin High School Basketball state tournaments. It's a digital game program — player stats, key storylines, matchup profiles, team profiles, and more.

This was inspired by wanting to have all the interesting information in one, easy-to-use spot.

State Tourney Guide - Tournament Intel
Semifinal results
Boys bracket
Division 1 bracket
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I created this website for a project we hope to get off the ground in 2026 at Mt. Telemark in Cable. It will technically be a "campground," for the lack of a better term, but its real focus is on the natural amenities at the hill — mountain biking, cross country skiing, hiking, and powersports trails right around the property.

Telemark Stays - Hero
Gallery
Home
Cabins
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A real estate personality quiz built for the Hayward Lakes market. Seven questions, two minutes, and you walk away knowing exactly what kind of Northwoods buyer you are — Dock Sitter, Digital Lumberjack, Trail Blazer, and more. Built to help buyers self-identify before talking to an agent, and to give agents a richer first conversation.